Name
Phone
Email
What is your budget?
What is your ideal launch date for the brand?
Do you want to build a new brand identity or redesign an existing one?
Build New
Redesign Existing
In three words, describe your brand’s personality.
What are five words that describe your brand other than personality? (For example: excellence, customer service, quality, etc)
What emotions does your audience feel when they come across your brand?
What do you want your customers to feel AFTER they purchase from you or experience your offers?
Why was your business founded?
What is your brand’s story – how did it come to be what it is today?
What is your mission statement?
What are your brand values?
Who is your ideal customer? Describe their personality and demographics in detail.
What does a typical day look like in the life of your ideal customer?
What does your ideal customer struggle with on a daily basis?
What deeper pain points does your ideal customer struggle with?
Describe your ideal customer’s goals, dreams, desires, and aspirations.
Why haven’t they achieved these goals, dreams, desires, and aspirations yet? What is currently stopping them?
Why haven’t they achieved these goals, dreams, desires, and aspirations yet? What is currently stopping them?
What is it about your brand’s personality and story that resonates with your ideal customer?
How do you interact with your ideal customers?
What pain points do you solve for your ideal customer?
What outcomes can your ideal customer expect when they buy from you?
What is unique about the way you help your ideal customer?
Why do your ideal customers trust you?
List three to five of your competitors.
How are you similar to your competitors?
How are you different from your competitors?
How do your offers differ from what your competitors offer?
What is it about the way you help your ideal customer that resonates more than your competitors?
What other brands do you admire, competitor or not?
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